Advertising Executive & Strategic Advisor
Extensive experience building and leading businesses at the cutting edge of advertising, technology, and global markets. Founder, operator, and commercial thinker who cuts through complexity to what actually works.
What I do
Bridging the creative/media disconnect. Content at scale without the waste. What actually drives commercial performance for brands like P&G, Volkswagen, Unilever, and Estée Lauder.
Founding and scaling businesses inside large organisations. Women in leadership. Risk-taking in innovation. The realities — and rewards — of building something new.
What actually happens when organisations adopt new technology — the politics, the procurement, the gap between the pitch and reality. With a sharp view on AI in particular.
Cross-border strategy, multilingual content at scale, and deep APAC and China market expertise. Oxford-trained, Mandarin-fluent.
Regular contributor to The Drum, Campaign, LBB, Digiday, and AdExchanger. Podcast guest, keynote speaker, and go-to voice for journalists covering advertising and technology.
"The companies that will win with AI aren't the fastest to adopt. They're the ones with the clearest values." — Lindsay Hong
Writing & Media
Why structured data — not clever wording — is what makes AI prompts actually work in a brand context.
Read →On the production wastage hiding in plain sight — why nobody talks about all those DCO versions that never get used.
Read →On why 40% of assets are the wrong format before they even go live — and how AI-powered tagging is fixing the gap between creative and media teams.
Read →On building SmartAssets inside Stagwell — solving real-world marketing problems that are a "ball-ache" rather than chasing the sexy sell.
Read →Who holds power as AI becomes autonomous: the brands, the platforms, or the operators building the systems?
Listen →"I'm optimistic about the future of AI and advertising." On building SmartAssets inside Stagwell, winning a $1M Shark Tank, and what comes next for creative effectiveness.
Read →The content wasteland isn't AI's fault — it's volume-led thinking. On why the real opportunity in gen-AI is data-driven quality, not automated quantity.
Read →AI levels the creative playing field — but winners will be brands that interrogate their first-party data to inform what gets made, not just how fast.
Watch →Thinking
For twenty years, the startup gospel has been simple: move fast, build something new, get to market before anyone else. In AI, that gospel no longer holds. The technology itself has stopped being a source of advantage.
Read more →At Cannes Lions 2026, Mother London picked up the Film Grand Prix. Twice. Both wins were for Anthropic's Claude. The lesson isn't about the technology. It's about what you're willing to stand for.
Read more →China has systematised speed. It's not recklessness — it's a deliberate strategic choice. Move fast, read the market, adapt. Repeat. Meanwhile, Western companies are still debating whether to run an AI pilot.
Read more →Speaking
Recognition
Schedule
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Get in touch
Available for speaking engagements, media interviews, advisory roles, and strategic partnerships across the UK and Europe.
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